2012/02/14 by Giovanni Pino, GIOVANNI PINO, Alessandro M. Peluso +3 · 1 citation
Agricultural and Biological Sciences · Business, Management and Accounting · Psychology · #Advertising #Affect (linguistics) #Business #Consumer Behavior in Brand Consumption and Identification #Environmental Sustainability in Business #Food safety #Food science #Marketing #Organic Food and Agriculture #Psychology #Purchasing #Sample (material) #Social psychology
paper · doi:10.1111/j.1745-6606.2012.01223.x
crossref issued 2012/02/14 · crossref published 2012/02/14 · crossref published-online 2012/02/14 · openalex publication_date 2012/02/14 · crossref created 2012/02/14 · crossref published-print 2012/03/01 · crossref deposited 2023/10/30 · openalex created_date 2025/10/10 · crossref indexed 2026/07/30 · openalex updated_date 2026/07/31
This study analyzes the impact of ethical motivations, food safety and health‐related concerns on purchasing intentions of habitual and less frequent consumers of organic food. A sample of 291 subjects was surveyed through a paper‐and‐pencil questionnaire and classified either as “regular” or “occasional” purchasers of organic food according to their buying frequency. Results show different determinants of intention for the two groups of subjects: ethical motivations affect the purchase intentions of regular consumers, whereas food safety concerns influence the purchase intentions of occasional consumers. Implications are discussed.