Alessandro M. Peluso

1. On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission
   2012/05/21 by Matteo De Angelis, Andrea Bonezzi, Alessandro M. Peluso +2 · 9 citations
   Social Sciences · Business, Management and Accounting · Computer Science · #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification #Digital Communication and Language