2013/03/26 by Limor Shifman · 6 citations
Social Sciences · #Misinformation and Its Impacts #Language and cultural evolution #Digital Games and Media
paper · pdf · doi:10.1111/jcc4.12013
openalex publication_date 2013/03/26 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/04
This paper re-examines the concept of “meme” in the context of digital culture. Defined as cultural units that spread from person to person, memes were debated long before the digital era. Yet the Internet turned the spread of memes into a highly visible practice, and the term has become an integral part of the netizen vernacular. After evaluating the promises and pitfalls of memes for understanding digital culture, I address the problem of defining memes by charting a communication-oriented typology of 3 memetic dimensions: content, form, and stance. To illustrate the utility of the typology, I apply it to analyze the video meme “Leave Britney Alone.” Finally, I chart possible paths for further meme-oriented analysis of digital content.