2024/08/05 by Albin Wagener · 1 voice
Psychology · Computer Science · Social Sciences · #Humor Studies and Applications #Digital Communication and Language #Gender, Feminism, and Media
paper · pdf · doi:10.1515/9783111311371-006
openalex publication_date 2024/08/05 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/31
This chapter highlights the increasing importance of memes in our postdigital society. Memes, blending visual and linguistic elements, have emerged as a distinct form of communication rooted in popular culture. They exert a significant influence, including in politics, transcending digital and non-digital boundaries; they also succinctly reinterpret complex emotions, ideas and cultures, acting as a new mode of expression. Moreover, memes contribute to political activism by presenting political ideas through various means, including humour, puzzles, or provocative content based on cultural and ideological perspectives. This chapter delves into pragmatic discourse analysis, examining memes that convey amplified messages through a fusion of language and visuals, with the aim of shedding light on the mechanics of political engagement.