Endogeneity bias in marketing research: Problem, causes and remedies

2017/06/02 by Ghasem Zaefarian, Vita Kadile, Stephan C. Henneberg +1 · 300 citations
Business, Management and Accounting · Decision Sciences · Economics, Econometrics and Finance · #Advertising #Business #Causality (physics) #Consumer Market Behavior and Pricing #Econometrics #Economics #Endogeneity #Firm Innovation and Growth #Innovation Diffusion and Forecasting #Instrumental variable #Publication

paper · doi:10.1016/j.indmarman.2017.05.006

published in Industrial Marketing Management 65, 39-46 (Elsevier BV)

openalex publication_date 2017/06/02 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/05

Citations

• Large Sample Properties of Generalized Method of Moments Estimators
• Sample Selection Bias as a Specification Error
• The central role of the propensity score in observational studies for causal effects

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