Stopping the scroll: How Fulton Library grew from 1100 to 11K on Instagram

2025/01/02 by Lauren Tolman · 1 voice
Computer Science · Social Sciences · #Asian Culture and Media Studies #Digital Games and Media #Web and Library Services

paper · doi:10.1080/15228959.2024.2440377

openalex publication_date 2025/01/02 · openalex created_date 2025/10/10 · openalex updated_date 2026/06/14

Abstract

This article details Fulton Library’s successful social media strategy at Utah Valley University. By leveraging trending content and an entertainment-first approach, the library increased its Instagram following from 1,100 to 11,300 between spring 2022 and fall 2024. Their strategy focused on creating engaging, humorous, and relatable posts that resonated with students, leading to higher engagement and increased use of library services. The article emphasizes the importance of leaning in to how students actually use social media (i.e., for entertainment rather than information-gathering purposes), while using trends to make academic resources appealing and accessible.

Discussions

• Fulton Library’s communication specialist discusses leveraging trending content and an entertainment-first approach to increase #socialmedia following. Their strategy focused on creating engaging, hum [bsky, 2 points, 0 comments]

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