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The More Things Change: Tracking Social Media Platform Shifts in Academic Libraries (2019–2025)

2025/04/03 by Holly Surbaugh · 1 voice
Computer Science · Social Sciences · #Digital Rights Management and Security #Web and Library Services #Wikis in Education and Collaboration

paper · doi:10.1080/19322909.2025.2502930

openalex publication_date 2025/04/03 · openalex created_date 2025/10/10 · openalex updated_date 2026/06/14

Abstract

This study explores how academic libraries have responded to a period of significant change and disruption in the social media landscape. Using a content analysis of current and archived versions of library websites, the author noted changes in the social media platforms linked to by these organizations between late 2019 and early 2025. The research findings indicate that academic libraries continue to use well-established platforms with only a limited number of reviewed libraries demonstrating early adoption of newer tools. Instagram led as the platform with the most active accounts linked from the reviewed libraries’ current websites, narrowly prevailing over Facebook. A majority of reviewed libraries changed the platforms included in their suite of tools during the studied time frame. The most added platform was LinkedIn, and the most removed platform was X.

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