2014/02/02 by Mel Stanfill · 1 voice · 1 citation
Computer Science · Social Sciences · #Digital Communication and Language #Digital Games and Media #Digital Marketing and Social Media
paper · doi:10.1177/1461444814520873
openalex publication_date 2014/02/02 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/16
This article elaborates a theoretical case for considering new media as productive power, viewing web interfaces as both reflecting and reinforcing social logics. It then details an analytic method for websites – discursive interface analysis – which examines functionalities, menu options, and page layouts for the structures at work within them. The piece concludes with a short, illustrative examination of several official media company websites, articulating the productive constraints of their interfaces and the norms that they construct. Ultimately, the essay offers a tool for the new media research kit to improve our understanding of how norms for technologies and their users are produced and with what implications.