Options for Formulating a Digital Transformation Strategy

2020/04/06 by Thomas Heß, Christian Matt, Alexander Benlian +1 · 3 citations
Business, Management and Accounting · #Digital Innovation in Industries #Information Technology Governance and Strategy

paper · doi:10.4324/9780429286797-7

openalex publication_date 2020/04/06 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/25

Abstract

CIOs and other senior executives face the challenge of how to handle the opportunities and risks of digital transformation. To help managers address this challenge more systematically, we describe how three German media companies successfully approached digital transformation. Based on their experiences, we provide a list of 11 strategic questions and possible answers managers can use as guidelines when formulating a digital transformation strategy.

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