2020/04/06 by Ina M. Sebastian, Jeanne W. Ross, Cynthia Mathis Beath +3 · 9 citations
Business, Management and Accounting · #Big Data and Business Intelligence #Innovation and Knowledge Management #Service and Product Innovation
paper · pdf · doi:10.4324/9780429286797-6
openalex publication_date 2020/04/06 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28
New digital technologies present both game-changing opportunities for—and existential threats to—companies whose success was built in the pre-digital economy. This article describes our findings from a study of 25 companies that were embarking on digital transformation journeys. We identified two digital strategies—customer engagement and digitized solutions—that provide direction for a digital transformation. Two technology-enabled assets are essential for executing those strategies: an operational backbone and a digital services platform. We describe how a big old company can combine these elements to navigate its digital transformation.