2025/03/24 by Kantèye, Anta Betty, Ndione, Albert Gautier, Camara, El Hadji Malick Sy +1
#E-commerce #Rufisque #banking #e-buyers #e-merchants
paper · doi:10.57832/0404-4x71
E-commerce, also known as "social commerce," connects e-merchants and e-buyers through social media platforms. Like any transaction, this form of electronic commerce requires mechanisms that ensure security and trust between the parties involved. In a context marked by a low banking penetration in Senegal, local actors have developed innovative alternative payment strategies for online transactions, which serve as a guarantee of trust in their virtual business interactions. This article, based on a qualitative study, analyzes the innovative and resilience-based strategies implemented by merchants in Rufisque in a context of social commerce. The payment methods adopted by these actors are examined from a sociological perspective to highlight their ability to adapt creatively to local socio-economic norms in response to the demands of e-commerce norms.