A perspective on judgment and choice: Mapping bounded rationality.
2003/01/01 by Daniel Kahneman · 5,531 citations
Arts and Humanities · Computer Science · Decision Sciences · Psychology · #Artificial intelligence #Bayesian Modeling and Causal Inference #Bounded rationality #Cognitive psychology #Cognitive science #Computer science #Decision-Making and Behavioral Economics #Epistemology #Epistemology, Ethics, and Metaphysics #Framing (construction) #Heuristics #Intuition #Perspective (graphical) #Psychology #Rationality #Social psychology
paper · doi:10.1037/0003-066x.58.9.697
published in American Psychologist 58(9), 697-720 (American Psychological Association)
openalex publication_date 2003/01/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/04
Abstract
Early studies of intuitive judgment and decision making conducted with the late Amos Tversky are reviewed in the context of two related concepts: an analysis of accessibility, the ease with which thoughts come to mind; a distinction between effortless intuition and deliberate reasoning. Intuitive thoughts, like percepts, are highly accessible. Determinants and consequences of accessibility help explain the central results of prospect theory, framing effects, the heuristic process of attribute substitution, and the characteristic biases that result from the substitution of nonextensional for extensional attributes. Variations in the accessibility of rules explain the occasional corrections of intuitive judgments. The study of biases is compatible with a view of intuitive thinking and decision making as generally skilled and successful.
Citations
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