La consommation des fruits et légumes : de l'étude des déterminants de la consommation à celle de la valeur de consommation.

2010/01/01 by Patricia Gurviez, Gurviez, Patricia, Lucie Sirieix +1
Agricultural and Biological Sciences · Business, Management and Accounting · Psychology · #0 #Cognitive and psychological constructs research #Organic Food and Agriculture #Wine Industry and Tourism

paper · doi:10.17180/6q6g-xf55

openalex publication_date 2010/01/01 · openalex created_date 2017/06/05 · openalex updated_date 2026/07/28

Abstract

This paper aims at better understanding the factors that may explain consumer attitudes towards fruits and vegetables. First, we present the factors explaining the cognitive evaluation of attributes: sensory factors, motives and beliefs, and the affective and social factors. This first part shows that a lot of different factors may explain consumer attitudes and that the behaviour models such as those based on the Theory of planned behaviour cannot take into account all these factors. The second part shows how useful the Consumer value approach can be to contribute to complete literature on consumers attitudes and behaviours towards fruits and vegetables. Finally, we suggest future research avenues that may help enhancing fruits and vegetables consumption.

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