A meta-analysis of gender roles in advertising

2009/11/15 by Martin Eisend · 3 citations
Social Sciences · Business, Management and Accounting · #Media, Gender, and Advertising #Consumer Behavior in Brand Consumption and Identification

paper · doi:10.1007/s11747-009-0181-x

Cited by

• How Marketer Actions Influence Persuasion Knowledge: Meta-Analytic Evidence of a Nonlinear Relationship
• The Effects of Media Usage and Interpersonal Contacts on the Stereotyping of Lesbians and Gay Men in China
• Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects