Martin Eisend

1. Explaining The Impact Of Scarcity Appeals In Advertising: The Mediating Role of Perceptions of Susceptibility
   2008/09/01 by Martin Eisend · 2 citations
   Business, Management and Accounting · Psychology · Neuroscience · #Consumer Behavior in Brand Consumption and Identification #Behavioral Health and Interventions #Psychology of Moral and Emotional Judgment
2. A meta-analysis of gender roles in advertising
   2009/11/15 by Martin Eisend · 3 citations
   Social Sciences · Business, Management and Accounting · #Media, Gender, and Advertising #Consumer Behavior in Brand Consumption and Identification
3. A Meta-Analysis of the Effects of Disclosing Sponsored Content
   2020/05/26 by Martin Eisend, Eva A. van Reijmersdal, Sophie C. Boerman +1 · 3 citations
   Business, Management and Accounting · Social Sciences · Arts and Humanities · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Media Influence and Health
4. Virtual influencer marketing: A meta-analytic review
   2026/07/28 by Mojtaba Moji Barari, Martin Eisend, Alicia Kulczynski