The Effects of Media Usage and Interpersonal Contacts on the Stereotyping of Lesbians and Gay Men in China

2013/12/10 by Jia-Wei Tu, Jiawei Tu, Tien-Tsung Lee +1
Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Gender, Feminism, and Media #Media, Gender, and Advertising

paper · doi:10.1080/00918369.2014.871904

openalex publication_date 2013/12/10 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29

Abstract

Relatively little research has investigated the association of information sources and the stereotyping of homosexuals in other cultures. This study is a survey of 226 Chinese college students about their stereotypes of homosexuals and their sources of information on gays and lesbians. The stereotyping of homosexuals is predicted by the size of community, interest in knowing homosexuals, and in-person contacts. A higher level of negative stereotypes is associated with frequent usage of Chinese media.

Citations

• THE CULTURAL POLITICS OF GENDER PERFORMANCE
• Media Representations of Race, Prototypicality, and Policy Reasoning: An Application of Self-Categorization Theory
• A meta-analysis of gender roles in advertising

Related

• Application and Testing the Reliability and Validity of a Modified Version of Herek's Attitudes Toward Lesbians and Gay Men Scale in China
• Chinese media production and fandom between queerbaiting and “survival instincts”
• THE CULTURAL POLITICS OF GENDER PERFORMANCE
• Claiming queerness on Weibo: Public interaction discourse towards Chinese queer women athletes and their chugui
• A tale of three cities: distinct marriage strategies among Chinese Lesbians