María-José Higueras-Ruiz

1. Renaissance de Beyoncé (2022) como universo cultural: marketing musical, narrativa transmedia y construcción de marca
   2026/05/18 by Penélope Martín-Martín, Pablo Manuel Impelluso-Cortés, María-José Higueras-Ruiz +1 · 1 voice
   Economics, Econometrics and Finance · Social Sciences · #Advertising and Communication Studies #Business, Innovation, and Economy #Communication and COVID-19 Impact