Maik Eisenbeiss

1. The Importance of Trust for Personalized Online Advertising
   2015/05/06 by Alexander Bleier, Maik Eisenbeiss, Maik Eisenbeiß · 10 citations
   Social Sciences · Business, Management and Accounting · Decision Sciences · #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification #Technology Adoption and User Behaviour
2. Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where
   2015/07/31 by Alexander Bleier, Maik Eisenbeiss, Maik Eisenbeiß · 3 citations
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Consumer Market Behavior and Pricing #Digital Marketing and Social Media