The Importance of Trust for Personalized Online Advertising

2015/05/06 by Alexander Bleier, Maik Eisenbeiss, Maik Eisenbeiß · 11 citations
Social Sciences · Business, Management and Accounting · Decision Sciences · #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification #Technology Adoption and User Behaviour

paper · doi:10.1016/j.jretai.2015.04.001

Citations

• Assessing Construct Validity in Organizational Research

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