Svend Hollensen

1. Metaverse marketing: How the metaverse will shape the future of consumer research and practice
   2022/12/16 by Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang +30 · 1 citation
   Business, Management and Accounting · Computer Science · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Virtual Reality Applications and Impacts
2. The Blue Ocean that disappeared – the case of Nintendo Wii
   2013/09/02 by Svend Hollensen · 2 citations
   Social Sciences · Business, Management and Accounting · Psychology · Mathematics · #Digital Games and Media #Business Strategy and Innovation #Digital Platforms and Economics #Originality #Competitor analysis #Value (mathematics) #Order (exchange) #Product (mathematics) #Computer science #Value proposition #Quality (philosophy) #Process (computing) #Pacific ocean #Marketing #Business #Psychology #Mathematics #Geology #Oceanography #Creativity