Peter Ebbes

1. The Sense and Non-Sense of Holdout Sample Validation in the Presence of Endogeneity
   2011/11/01 by Peter Ebbes, Dominik Papies, Harald J. van Heerde · 1 citation
2. The Chief Marketing Officer Matters!
   2015/04/02 by Frank Germann, Peter Ebbes, Rajdeep Grewal · 1 citation
   Business, Management and Accounting · Economics, Econometrics and Finance · #Corporate Finance and Governance #Consumer Market Behavior and Pricing #Firm Innovation and Growth