Philipp A. Rauschnabel
- Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
2022/07/15 by Yogesh K. Dwivedi, Laurie Hughes, Abdullah M. Baabdullah +47 · 22 citations
Business, Management and Accounting · Computer Science · Decision Sciences · #Consumer Retail Behavior Studies #Technology Adoption and User Behaviour #Virtual Reality Applications and Impacts
- Setting the future of digital and social media marketing research: Perspectives and research propositions
2020/07/10 by Yogesh K. Dwivedi, Elvira Ismagilova, D. Laurie Hughes +17 · 16 citations
Business, Management and Accounting · Decision Sciences · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Technology Adoption and User Behaviour
- What is augmented reality marketing? Its definition, complexity, and future
2022/02/01 by Philipp A. Rauschnabel, Barry J. Babin, M. Claudia tom Dieck +2 · 4 citations
Business, Management and Accounting · Computer Science · Social Sciences · #Consumer Retail Behavior Studies #Digital Marketing and Social Media #Virtual Reality Applications and Impacts
- Can augmented reality satisfy consumers' need for touch?
2021/12/20 by Shirin Gatter, Verena Hüttl‐Maack, Philipp A. Rauschnabel · 2 citations
Business, Management and Accounting · Computer Science · Social Sciences · #Consumer Retail Behavior Studies #Psychology of Social Influence #Virtual Reality Applications and Impacts
- Metaverse marketing: How the metaverse will shape the future of consumer research and practice
2022/12/16 by Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang +30 · 1 citation
Business, Management and Accounting · Computer Science · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Virtual Reality Applications and Impacts