Elvira Ismagilova

1. Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
   2021/04/01 by Yogesh K. Dwivedi, Laurie Hughes, Elvira Ismagilova +32 · 19 citations
2. Setting the future of digital and social media marketing research: Perspectives and research propositions
   2020/07/10 by Yogesh K. Dwivedi, Elvira Ismagilova, David L. Hughes +17 · 8 citations
   Business, Management and Accounting · Decision Sciences · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Digital Marketing and Social Media #Technology Adoption and User Behaviour
3. B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics
   2019/03/21 by Mari Juntunen, Elvira Ismagilova, Eeva-Liisa Oikarinen · 5 citations
   Social Sciences · Business, Management and Accounting · Decision Sciences · #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification #Technology Adoption and User Behaviour