Mari Juntunen

1. B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics
   2019/03/21 by Mari Juntunen, Elvira Ismagilova, Eeva-Liisa Oikarinen · 5 citations
   Social Sciences · Business, Management and Accounting · Decision Sciences · #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification #Technology Adoption and User Behaviour