Bianca Grohmann
- Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
2003/08/01 by Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann · 47 citations
Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty #Environmental Sustainability in Business
- Brand authenticity: An integrative framework and measurement scale
2014/12/04 by Felicitas Morhart, Lucia Malär, Amélie Guèvremont +2 · 1 citation