Eric R. Spangenberg

1. Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
   2003/08/01 by Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann · 47 citations
   Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty #Environmental Sustainability in Business
2. Development of a Scale to Measure Consumer Skepticism Toward Advertising
   1998/01/01 by Carl Obermiller, Eric R. Spangenberg · 1 citation
   Business, Management and Accounting · Decision Sciences · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Ethics in Business and Education #Misinformation and Its Impacts