Joseph W. Alba

1. Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
   2022/09/13 by Peter N. Golder, Marnik G. Dekimpe, Jake An +4 · 6 citations
   Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification #Management and Marketing Education #Consumer Market Behavior and Pricing
2. Pleasure principles: A review of research on hedonic consumption
   2012/07/31 by Joseph W. Alba, Elanor F. Williams · 3 citations
   Business, Management and Accounting · #Consumer Behavior in Brand Consumption and Identification #Consumer Retail Behavior Studies #Customer Service Quality and Loyalty