Christine Moorman

1. Factors Affecting Trust in Market Research Relationships
   1993/01/01 by Christine Moorman, Rohit Deshpandé, Gerald Zaltman · 17 citations
   Business, Management and Accounting · Social Sciences · #Customer Service Quality and Loyalty #Management and Organizational Studies #Social Power and Status Dynamics
2. Better Marketing for a Better World
   2021/04/14 by Rajesh Chandy, Rajesh K. Chandy, Gita Venkataramani Johar +3 · 5 citations
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Consumer Market Behavior and Pricing #Names, Identity, and Discrimination Research