Rajesh K. Chandy
- Better Marketing for a Better World
2021/04/14 by Rajesh Chandy, Rajesh K. Chandy, Gita Venkataramani Johar +3 · 7 citations
Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Consumer Market Behavior and Pricing #Names, Identity, and Discrimination Research
- Radical Innovation across Nations: The Preeminence of Corporate Culture
2009/01/01 by Gerard J. Tellis, Jaideep Prabhu, Jaideep C. Prabhu +2 · 7 citations
Computer Science · Economics, Econometrics and Finance · Decision Sciences · #Economic Growth and Development #Firm Innovation and Growth #Innovation Diffusion and Forecasting