Kenneth R. Evans

1. Relationship Quality in Services Selling: An Interpersonal Influence Perspective
   1990/07/01 by Lawrence A. Crosby, Kenneth R. Evans, Deborah Cowles · 34 citations
   Business, Management and Accounting · Social Sciences · Psychology · #Customer Service Quality and Loyalty #Psychology of Social Influence #Attachment and Relationship Dynamics
2. Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes
   2007/08/08 by Robert W. Palmatier, Lisa K. Scheer, Mark B. Houston +2 · 1 citation
   Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty #Digital Marketing and Social Media