John Peloza

1. Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support
   2009/06/11 by Katherine White, John Peloza · 33 citations
   Social Sciences · Psychology · Business, Management and Accounting · #Nonprofit Sector and Volunteering #Behavioral Health and Interventions #Corporate Social Responsibility Reporting
2. Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption
   2014/04/03 by Todd Green, Todd J. Green, John Peloza · 1 citation
   Business, Management and Accounting · Environmental Science · #Environmental Sustainability in Business #Environmental Education and Sustainability #Consumer Behavior in Brand Consumption and Identification