Matthew D. Rocklage

1. The Evaluative Lexicon: Adjective use as a means of assessing and distinguishing attitude valence, extremity, and emotionality
   2014/10/25 by Matthew D. Rocklage, Russell H. Fazio, Russell H. Fázio · 4 citations
   Social Sciences · Business, Management and Accounting · Psychology · #Social and Intergroup Psychology #Consumer Behavior in Brand Consumption and Identification #Cultural Differences and Values