The Evaluative Lexicon: Adjective use as a means of assessing and distinguishing attitude valence, extremity, and emotionality

2014/10/25 by Matthew D. Rocklage, Russell H. Fazio, Russell H. Fázio · 4 citations
Social Sciences · Business, Management and Accounting · Psychology · #Social and Intergroup Psychology #Consumer Behavior in Brand Consumption and Identification #Cultural Differences and Values

paper · doi:10.1016/j.jesp.2014.10.005

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