Brian Sternthal

1. The Persuasive Effect of Source Credibility: Tests of Cognitive Response
   1978/03/01 by Brian Sternthal, Ruby Dholakia, Ruby Roy Dholakia +1 · 5 citations
   Psychology · Social Sciences · #Advertising #Business #Cognition #Cognitive psychology #Communication in Education and Healthcare #Computer science #Credibility #Data mining #Information processing #Misinformation and Its Impacts #Persuasion #Persuasive communication #Political science #Psychology #Public Relations and Crisis Communication #Relation (database) #Social psychology #Source credibility
2. Advertising Wearout: An Experimental Analysis
   1976/11/01 by C. Samuel Craig, Brian Sternthal, Clark Leavitt · 2 citations
   Business, Management and Accounting · Mathematics · Psychology · #Advertising #Business #Computer science #Digital Innovation in Industries #Econometrics #Franchising Strategies and Performance #Mathematics #Psychology #Statistics
3. Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness
   2009/07/21 by Angela Y. Lee, Punam Anand Keller, Brian Sternthal · 1 citation
   Psychology · Business, Management and Accounting · #Behavioral Health and Interventions #Cultural Differences and Values #Consumer Behavior in Brand Consumption and Identification