Advertising Wearout: An Experimental Analysis

1976/11/01 by C. Samuel Craig, Brian Sternthal, Clark Leavitt · 2 citations
Business, Management and Accounting · Mathematics · Psychology · #Advertising #Business #Computer science #Digital Innovation in Industries #Econometrics #Franchising Strategies and Performance #Mathematics #Psychology #Statistics

paper · doi:10.2307/3151019

openalex publication_date 1976/11/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/28

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