C. B. Bhattacharya

1. Defining Who You Are By What You're Not: Organizational Disidentification and The National Rifle Association
   2001/08/01 by Kimberly D. Elsbach, CB Bhattacharya, C. B. Bhattacharya · 5 citations
   Social Sciences · Business, Management and Accounting · #Nonprofit Sector and Volunteering #Job Satisfaction and Organizational Behavior #Social and Intergroup Psychology
2. Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing.
   2005/01/01 by Michael Ahearne, CB Bhattacharya, C. B. Bhattacharya +1 · 21 citations
   Business, Management and Accounting · #Customer Service Quality and Loyalty #Corporate Identity and Reputation #Consumer Behavior in Brand Consumption and Identification