Michael Ahearne

1. Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing.
   2005/01/01 by Michael Ahearne, C. B. Bhattacharya, CB Bhattacharya +1 · 21 citations
   Business, Management and Accounting · #Customer Service Quality and Loyalty #Corporate Identity and Reputation #Consumer Behavior in Brand Consumption and Identification