Ming-Hui Huang

1. The Feeling Economy: Managing in the Next Generation of Artificial Intelligence (AI)
   2019/07/21 by Ming-Hui Huang, Ming‐Hui Huang, Roland Rust +2 · 34 citations
   Social Sciences · Economics, Econometrics and Finance · #Innovation, Sustainability, Human-Machine Systems #Economic and Technological Developments in Russia #Economic Development and Digital Transformation
2. A strategic framework for artificial intelligence in marketing
   2020/11/04 by Ming-Hui Huang, Ming‐Hui Huang, Roland T. Rust · 14 citations
   Computer Science · Social Sciences · Business, Management and Accounting · #AI in Service Interactions #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification
3. The Service Revolution and the Transformation of Marketing Science
   2014/01/17 by Roland T. Rust, Ming-Hui Huang, Ming‐Hui Huang · 4 citations
   Business, Management and Accounting · #Big Data and Business Intelligence #Customer Service Quality and Loyalty #Service and Product Innovation
4. A Framework for Collaborative Artificial Intelligence in Marketing
   2021/03/08 by Ming-Hui Huang, Ming‐Hui Huang, Roland T. Rust · 7 citations
   Computer Science · Social Sciences · Business, Management and Accounting · #AI in Service Interactions #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification