A Framework for Collaborative Artificial Intelligence in Marketing

2021/03/08 by Ming-Hui Huang, Ming‐Hui Huang, Roland T. Rust · 8 citations
Computer Science · Social Sciences · Business, Management and Accounting · #AI in Service Interactions #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification

paper · doi:10.1016/j.jretai.2021.03.001

Citations

• Artificial intelligence: a modern approach
• The Future of Retailing
• Artificial intelligence and the future of work: Human-AI symbiosis in organizational decision making
• The Feeling Economy: Managing in the Next Generation of Artificial Intelligence (AI)
• Prospect Theory: An Analysis of Decision under Risk

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