Cheryl Nakata
- Cause-related marketing: More buck than bang?
2005/07/23 by Matthew Berglind, Cheryl Nakata · 5 citations
Business, Management and Accounting · #Corporate Social Responsibility Reporting #Consumer Behavior in Brand Consumption and Identification #Environmental Sustainability in Business
- Fueling innovation management research: Future directions and five forward‐looking paths
2024/07/29 by Jelena Spanjol, Charles H. Noble, Markus Baer +23 · 1 citation
Business, Management and Accounting · #Innovation and Knowledge Management #Innovation and Socioeconomic Development #University-Industry-Government Innovation Models