Cause-related marketing: More buck than bang?

2005/07/23 by Matthew Berglind, Cheryl Nakata · 5 citations
Business, Management and Accounting · #Corporate Social Responsibility Reporting #Consumer Behavior in Brand Consumption and Identification #Environmental Sustainability in Business

paper · doi:10.1016/j.bushor.2005.04.008

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• Social Media and Men's Health: A Content Analysis of Twitter Conversations During the 2013 Movember Campaigns in the United States, Canada, and the United Kingdom. [europepmc]
• Cause-related marketing: a systematic review of the literature [europepmc]