David A. Aaker

1. Positioning your product
   1982/05/01 by David A. Aaker, J.Gary Shansby · 3 citations
   Business, Management and Accounting · #Marketing and Advertising Strategies
2. Managing Assets and Skills: The Key to a Sustainable Competitive Advantage
   1989/01/01 by David A. Aaker · 2 citations
   Business, Management and Accounting · #Digital Platforms and Economics #Business Strategy and Innovation #Innovation and Knowledge Management