Positioning your product

1982/05/01 by David A. Aaker, J.Gary Shansby · 3 citations
Business, Management and Accounting · #Marketing and Advertising Strategies

paper · doi:10.1016/0007-6813(82)90130-6

Cited by

• Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
• A Knowledge-Based System for Advertising Design
• Marketing Animal-Friendly Products: Addressing the Consumer Social Dilemma with Reinforcement Positioning Strategies. [europepmc]