Kevin P. Gwinner

1. Building Brand Image Through Event Sponsorship: The Role of Image Transfer
   1999/12/01 by Kevin P. Gwinner, John Eaton, John P. Eaton · 5 citations
   Business, Management and Accounting · Arts and Humanities · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Media Influence and Health #Media, Gender, and Advertising
2. Relational Benefits in Services Industries: The Customer's Perspective
   1998/04/01 by Kevin P. Gwinner, K. P. Gwinner, Dwayne D. Gremler +2 · 2 citations
   Business, Management and Accounting · Psychology · #Cognitive and psychological constructs research #Customer Service Quality and Loyalty #Service and Product Innovation