Relational Benefits in Services Industries: The Customer's Perspective

1998/04/01 by Kevin P. Gwinner, K. P. Gwinner, D. D. Gremler +2 · 2 citations
Business, Management and Accounting · Psychology · #Cognitive and psychological constructs research #Customer Service Quality and Loyalty #Service and Product Innovation

paper · doi:10.1177/0092070398262002

openalex publication_date 1998/04/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29

Citations

• Relationship Marketing in Consumer Markets: Antecedents and Consequences
• Relationship Marketing of Services--Growing Interest, Emerging Perspectives

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