Nathalie Dens
- How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention
2021/03/30 by Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker · 7 citations
Social Sciences · Business, Management and Accounting · Psychology · #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification #Evolutionary Psychology and Human Behavior