Freya De Keyzer

1. How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention
   2021/03/30 by Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker · 7 citations
   Social Sciences · Business, Management and Accounting · Psychology · #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification #Evolutionary Psychology and Human Behavior
2. Investigating the analytical robustness of the social and behavioural sciences
   2026/04/01 by Balazs Aczel, Barnabas Szaszi, Harry T. Clelland +501 · 3 voices · 4 citations
   Decision Sciences · Social Sciences · #Meta-analysis and systematic reviews #Reliability and Agreement in Measurement #Academic integrity and plagiarism