Barbara A. Mellers

1. Pleasurable Surprises: A Cross-Cultural Study of Consumer Responses to Unexpected Incentives
   2009/07/15 by Ana Valenzuela, Barbara A. Mellers, Judi Strebel · 1 citation
   Psychology · Business, Management and Accounting · #Cultural Differences and Values #Consumer Behavior in Brand Consumption and Identification #Psychological Well-being and Life Satisfaction