- Building and sustaining profitable customer loyalty for the 21st century
2004/01/01 by V. Kumar, Denish Shah · 750 citations
Business, Management and Accounting · #Advertising #Business #Conceptual framework #Consumer Retail Behavior Studies #Context (archaeology) #Customer Service Quality and Loyalty #Customer churn and segmentation #Customer retention #Geography #Loyalty #Loyalty business model #Loyalty program #Marketing #Marketing management #Operationalization #Profitability index #Relationship marketing #Service (business) #Service quality #Sociology #Surprise