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Do social media influencers influence the vaccination drive? An application of source credibility theory and uses and gratification theory

2023/11/24 by Faizan Alam, Tao Meng, Meng Tao +3 · 58 citations
Economics, Econometrics and Finance · Psychology · Social Sciences · #Attractiveness #Business #COVID-19 Pandemic Impacts #Credibility #Gratification #Health communication #Influencer marketing #Marketing #Mediation #Misinformation and Its Impacts #Moderated mediation #Moderation #Political science #Psychology #Social media #Social psychology #Sociology #Source credibility #Structural equation modeling #Vaccine Coverage and Hesitancy

paper · doi:10.1016/j.techfore.2023.122973

published in Technological Forecasting and Social Change 198, 122973 (Elsevier BV)

openalex publication_date 2023/11/24 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/04

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